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Magazine

Gucci's Post Masculinity Era

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"It’s time to celebrate a man who is free to practice self-determination, without social constraints, without authoritarian sanctions, without suffocating stereotypes" wrote Gucci's creative director Alessandro Michele in the brand's notes for the recent men' fashion collection titled: ‘Masculine Plural’.

The show, the cloths and all Gucci's contextual elements spoke about the toxic stereotypes that mould masculine gender identity. As daring and creative as Gucci is, it still takes a courage from a a large corporation to open the discussion and to redefine today's masculinity issues.

The show, called Rave Like You Are Five, marked the 5 years anniversary of the appointment of Michele, and continued his clear design language and actions around issues of diversity and representation in fashion.

Michele continues in this collection to examine traditional modes of male dress with feminine influence, with gender blending silhouettes. During the show a giant pendulum, referencing Foucault’s Pendulum, swung continuously, over a runway, clarifying the endless fluidity between masculinity and femininity.

https://www.youtube.com/watch?v=UB3gZssL10Q