Joan Palà Talks Creativity and the Smell of Pine


Joan Palà is someone who moves through the world with a breezy stride. His effortless style, laid-back demeanor, creative talent, and curiosity for life make for the kind of character we like to spend time with. Even his name makes us want to know more about him. Lucky for Sand, we got the chance.

Q. Tell us a bit about yourself
Haha, it’s a tough time to define oneself. I could say I’m a storyteller, a content creator, a collector, a photographer, a blogger or a model. Together, that would define me. Each one separately would not make sense though. I’m a 26-year-old boy, Barcelona-based. I'm a stubborn kid, an ambitious traveler, and a forever learner.

Q. Where are you from originally?
I was born in Barcelona but raised in a small town nearby. Even though I loved being a town kid, I’ve always wanted to know more, to be more, to move on and to come back. That's why I lived in different cities before setting myself up in the big city, Barcelona.

Q. What's your fondest memory of the Mediterranean?
I was born in March, and that August I was already visiting the Mediterranean town that I'd later be fall in love with — Tamariu. It became my favorite place in the world and holds a lot of meaning for me. It’s my childhood, teenage, and adulthood paradise. My deepest memory matches is also my oldest one. Back when I was a little child. We were heading to Tamariu, and just before you get there, you have to drive along a cliffside with sea views in between Mediterranean pines. I remember myself in the backseat of my mom's car, rolling down the window to feel the wind. I still remember a mixed smell of pines and salty waters.

Q. Is there a particular scent or smell you especially like? What is it? What does it remind you of?
I love pine. But not a fake and intense one; a lighter and more natural pine wood along the coastline. It reminds me of everything related to the Mediterranean.

Q. Do you think Mediterranean culture inspires your work in any way?
I was raised with a Mediterranean influences and it shows in my way of thinking and acting. The importance of family and friends, to move naturally, to laugh often, and to live more simply.

Q. Do you want to tell us about something exciting that happened to you recently?
Even though I love all the brands I work with, I have a thing for design and creativity. And recently I’ve been offered to be the creative designer of the new templates for a ToolKit used by storytellers called Unfold. I’m so exited for this!

Q. What is the one most important grooming product you use?
I have two: the facial balancing oil and a thermal dry conditioner for the hair.

Q. How would you define your perspective on masculinity?
I’ve talked about masculinity before and all I want to say about it is that to me, masculinity means to stand for all rights and equality. To be strong to your own values and your integrity.