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AGING SKIN - 101

1. SKIN AGES

As you age, your skin does too. It’s inevitable. Exposure to sun, lack of sleep, poor diet, inflammation, free radicals, and toxicity can all contribute to a body that ages faster and more dramatically. Over time, the skin loses its elasticity. Our body’s production of collagen declines and the skin becomes more fragile and loses its “shape” and “hold”. Throw in some dehydration, those pesky brown spots from the sun, and dark circles from lack of sleep, and you’ve got a recipe for tired looking skin.

2. BUT YOU CAN DO SOMETHING ABOUT IT

Cleansers, moisturizers, and eye creams that specifically target aging skin with the right ingredients can put you ahead of aging skin when used preventively, and also help reduce the appearance of aged skin after-the-fact. Not all products are created equal. Sorry, you can’t get away with using shampoo on your face and no, the lotion you put on your hands won’t do much for those dark circles under your eyes.

3. CHOOSE RIGHT

High-quality ingredients are important if you plan to keep that youthful appearance. Moisturized skin is essential to ward off wrinkles. Our plant-based hyaluronic acid holds 1,000 times its weight in water. Oat kernel flour is a proven anti-aging ingredient and is a unique moisturizer for the skin and hair. Vitamin C is essential for collagen formation; something your skin needs to stay elastic, and pomegranate bark extract is full of it. Carrot root extract contains beta-carotene, a powerful antioxidant used to prevent and soothe sun-damaged skin.

4. KEEP IT SIMPLE

Our 3-step routine requires minimal effort and gets delivered to your door every month. Keeping it simple is important because: 1. our bodies don’t like too much stuff at once 2. the easier the routine, the more likely you are to stick with it.

THE PRICE OF LOOKING GOOD DOESN'T HAVE TO BE HIGH

"With its subtle fragrance and minimal packaging, the line evokes a kind of romantic masculinity"
"Crafted from natural ingredients, these stylish products both smell and feel great on the skin."
"This gentle cleanser is suitable for all skin types... This cleanser doesn’t leave your face feeling tight or itchy, only handsome."

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