Performance Marketing Manager

Summary

Maapilim is looking for a Performance Marketing Manager to join the marketing team! You’ll have the opportunity to manage performance campaigns from a to z, in one of the most promising b2c startups in Israel, going after a $60b sector, the fastest growing one in the global beauty industry.

Who we are

Maapilim is a direct-to-consumer grooming brand that has raised $4.5m to date, and is growing rapidly in the US. As a leading e-commerce company, we’ve received lots of love from the press (NY Times, WSJ, GQ, and others) and have collaborated with the largest D2C brands in the US (Away, Goop). From the quality ingredients we source, to the slow-living principles that guide our lives, the Mediterranean inspires much of what we do. We're looking for thoughtful people who will bring ideas, talent, and a little extra brightness to the room. We’re located inside a WeWork space, so there’s constant stimulation, interesting people to chat to, common spaces to relax in, and we always have snacks.

You are

A passionate and experienced performance marketing manager who understands acquisitions strategy, and can lead campaigns from start to finish. You’ll build a strategy, manage, and carry out campaigns on the different platforms, analyze and optimize them.

Responsibilities

• Build acquisition strategies
• Actively manage and carry out campaigns via various online advertising platforms
• Develop benchmarks, set goals, plan, and execute online marketing strategies
• Create insightful data-driven reports and draw meaningful conclusions that drive overall sales growth
• Test, monitor, and analyze performance and optimize according to KPIs
• Design A/B tests to measure lift in campaign performance and improve conversion rate
• Identify relevant trends and marketing opportunities, stay up to date with industry and platform developments
• Perform self-directed performance analyses and communicate key findings to team
• Collaborate with internal creative team to create assets for campaigns

Requirements

• 2+ years of working experience and a proven track record in successfully running online campaigns at scale - crucial
• Highly analytical individual who loves to interpret and analyze data
• B.A. in a relevant field (communications, statistics, business, etc) - a plus
• Diligent, proactive, highly organized team player
• Ability to prioritize and take initiative to find answers and make informed decisions
• Experience with e-commerce marketing - a plus
• Understanding of subscription-based business models - a plus