Summary

Maapilim is looking for a Performance Marketing Manager to join the marketing team! You’ll have the opportunity to manage performance campaigns from a to z, in one of the most promising b2c startups in Israel, going after a $60b sector, the fastest growing one in the global beauty industry.

Who we are

Maapilim is a direct-to-consumer grooming brand that has raised $4.5m to date, and is growing rapidly in the US. As a leading ecommerce company, we dedicate most of our marketing focus to paid advertising across various channels. We’ve received a lot of press love (NY Times, WSJ, GQ and more) and collaborated with the largest D2C brands in the US (Away, Goop).

You are

A passionate and experienced performance marketing manager who understands acquisitions strategy, and can lead campaigns from a to z. You’ll build a strategy, manage and carry out campaigns on the different platforms, analyze and optimize them.

Responsibilities

• Build acquisition strategies
• Actively manage and carry out campaigns via various online advertising platforms
• Develop benchmarks, set goals, plan and execute online marketing strategies
• Create insightful, data-driven reports and draw meaningful conclusions that drive overall sale growth
• Test, monitor and analyze performance and optimize according to KPIs
• Design A/B tests to measure lift in campaign performance and improve conversion rate
• Identify relevant trends and marketing opportunities, stay up to date with industry and platforms developments
• Perform self-directed performance analyses and communicate key findings to team
• Collaborate with internal creative team to create assets for campaigns

Requirements

• 2+ years of working experience and a proven track record in successfully running
• online campaigns at scale - a must
• Highly analytical individual who loves to interpret and analyze data
• B.A. in a relevant field (communications, statistics, business, etc) - a plus
• Diligent, proactive, highly organized team player
• Ability to prioritize, plan and work independently, take initiative to find answers and make informed decisions
• Experience with ecommerce marketing - a plus
• Understanding of subscription-based business models - a plus